TAG Heuer facelift, 40 of its boutiques in less than 10 months

The Swiss Avant Garde has stepped on the accelerator to offer a shopping experience much closer to what the brand, that has promoted a new level of product and communication in the recent times.


Jean-Claude Biver is a man of facts, and thus we justify that in less than 10 weeks of development plan, 40 points of sale of TAG Heuer have renewed its spaces to deliver a common language #DontCrackUnderPressure.

These codes were reflected in the boutiques of Geneva, Paris, Tokyo, Singapore, in addition to many others. However, the total number of TAG Heuer boutiques will acquire this language gradually during 2017.

Soundtrack Your Brand

With the participation of its Brand Ambassadors: David Guetta, Martin Garrix and OneRepublic, a list of Spotify that will enclose the brand with a full experience has been developed. All those who follow this list via Facebook and Twitter will receive updates every time.

“We’ve created a soundtrack for TAG Heuer that we think is perfectly aligned with its brand. TAG Heuer is modern and international, its watches are disruptive yet accessible. We’ve crafted a soundtrack for TAG Heuer that’s grounded in the global EDM-scene and takes its inspiration from David Guetta, Nervo and Martin Garrix. But instead of the bombastic arena anthems, we have emphasised more discreet and delicate songs”: Magnus Rydén, Head of Content at “Soundtrack your Brand”

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